So If you want to learn how to identify your target market so you can improve the overall performance of your marketing efforts this training episode will teach you how. Plus you’ll walk away with my “Ultimate Target Market Questionnaire” absolutely free!
One of the things I hear business owners say all the time is that they get “stuck” or “struggle” identifying their target market.
Today I’m here to tell you that your target market is actually something you “choose.”
Of course you don’t have carte blanche when making the decision. Your target market must have a problem, need or desire that can be satisfied by what you offer, but aside from that requirement it can really be whoever you want it to.
This is good news, because successful marketing can’t exist without identifying your target market first. So there’s no time for being “stuck” here.
Why Is Identifying Your Target Market So Important?
There’s a famous marketing saying out there that “when you’re speaking to everyone you speaking to no one.” This saying sums up the importance of identifying, researching and gaining a deep understanding of your target market.
Every aspect of your marketing from crafting your message, to getting attention and traffic, to communicating your offer and so much more, revolves around understanding exactly who you’re marketing to.
In today’s video I want to share with you how to identify your target market, why it's important, the most common mistakes to avoid, and some helpful examples!
How To Identify Your Target Market | Target Market Examples
Customer Avatar vs Target Market And Why It’s Important
As discussed in the video above your “target market” is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
Your “customer avatar” is a detailed profile of your ideal customer. It doesn't make assumptions or categorize people into groups. The avatar focuses on one person and outlines everything about them.
Essentially when you craft offer and develop your marketing message you’ll do so with your customer avatar in mind, as if you’re speaking, explaining, selling to that individual.
When you craft your marketing plan, choose the mediums where you may publish content, decide where you intend to drive traffic etc.. you’ll do so with your target market in mind.
What To Do Once You Know How To Identify Your Target Market
Most marketers who seek my help believe they have a strategy problem, or a traffic problem, or need a better funnel etc.. The reality is they often haven’t spent enough time gaining a deep understanding of both their customer avatar and their target market, and refining their message, offer, and overall marketing accordingly.
The best advice I can give you is to become obsessed with understanding your market, especially psychologically. When you know your market incredibly well, you will begin to hear prospects say things like, “when I saw your (marketing) it was if you were speaking to me”, “it’s like you were reading my mind”, or it’s amazing how perfect your timing is, I was just thinking about how much I needed (what you offer).
In order to achieve this do the necessary research to answer all the questions inside “The Ultimate Target Market Questionnaire”. Once you do continue to add to your notes as you gain further understanding.
The more you learn about your target market over time the more refined and effective your marketing will become.
Now that you know how to identify your target market you’re ready to craft profitable marketing campaigns.
If you're connected with others who may get value from this information be sure to give it a share, and as always I love getting feedback. Be sure to comment below and let mw know how helpful you found this training episode on how to identify your target market.