Online Video Marketing Tips | 3 Costly Mistakes To Avoid

These online video marketing tips can make a world of difference when it comes to the effectiveness of your video marketing efforts. There’s no denying that each and every year the consumption of online video increases. People are trending towards choosing video over other content options. If you want proof just look at the way you and those close to you consume their information.

For this reason, if you’re looking to grow your business online, video marketing is not only a good choice, it’s a necessity. So to help you take it to the next level, I’m going to share video marketing tips in the form of the 3 biggest mistakes I see entrepreneurs make when marketing with video. You’ll learn them in the video below!

What Makes Video Marketing So Great!

The biggest thing is the connection you can make with your audience. No matter who you are, or what kind of business you run, there are going to be people who think you’re the greatest thing since sliced bread, and those who are your biggest haters. If it’s not this way you’re actually missing the mark.

With video, you’re able to get your personality, or the personality of your brand to shine through. Because of this your potential super fans immediately know they’re in the right place, and your future haters don’t have to waste a lot of their time, or more importantly yours searching for something to dislike.

On top of being able to make such a strong connection it’s 10x easier to keep viewers engaged with your content in video form. This allows you to more easily control the process and articulate what viewers should do and where they should go if they want to know more about what it is you offer. How many times have you started an interesting article, and somehow gotten distracted.

If you’re like me, the answer is lots. However video marketing gets you in and keeps you. There’s a huge difference and it’s extremely powerful! Implement today's video marketing tips and you can take things to another level!

The Biggest Misconceptions About Online Video Marketing

When getting started with online video, it’s easy to get caught up focusing on less important details. Many business owners’ video marketing strategies never get off ground because they’re worried so much about fancy production. Believe it or not, often the best production quality doesn’t make for the best videos.

Quality of content, goes a lot farther with your potential audience, than fancy features. That said, even if you’ve got the whole package, you’ll want to check out today’s video marketing tips so you can avoid the biggest mistakes that marketers are making out there!